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Understanding Email Bounce Rates and How to Improve Deliverability
The first step to a successful email campaign is ensuring your emails actually reach your contacts. If your messages aren’t getting to your prospects’ inboxes, it doesn’t matter how well-crafted your content is.
This is where understanding your bounce rate comes into play. There are two main types of email bounces to monitor: hard bounces and soft bounces. Let’s break down the differences and learn how to keep your bounce rate as low as possible.
How to Avoid Email Spam Filters
49% of Business Emails End Up in Spam. Do Yours? Email marketing is a powerful tool, but it can be frustrating when your carefully crafted messages end up in spam folders. By understanding why emails get marked as spam and following best practices, you can improve...
Google Citations
A Key Factor In Local Search Google Map citations are a key ingredient to boost your visibility in local search results and attract potential customers in your area. Google Maps is the preeminent mapping service that showcases local business listings in your vicinity....
Video Content Is Now Essential To Your SEP Strategy
Increase traffic, conversion and bottom line. The foundation of your digital marketing presence is SEO, which has a direct impact on your bottom line by increasing engagement, conversions and eventually revenue. SEO is impacted by video assets far more than most...
Image Compression Formats For Web Images
AV1F vs WebP: Which is Better for Your Business' Image Quality? Images are known to be the strongest marketing tool that businesses can use to attract potential customers. However, the challenge of image optimization comes along with the essence of making a website...
The Power of Google’s 3-Pack: How to Optimize Your Web Presence for Local Ranking
Facebook Ads vs. Google Ads
Exploring Voice Search and Its Impact on Home Service SEO
Home service providers are witnessing a true game-changer in voice search. Voice search has revolutionized information access, integrating seamlessly into our daily lives through personal assistants like Alexa, Siri, and Google Assistant—an indispensable aspect of modern living. As organizations attempt to preserve a competitive advantage, optimizing content for voice search has developed from a mere fad into a crucial strategy for long-term success.
Unpacking Domain Authority and the Importance of Backlinks for Local Businesses
The Importance of Backlinks In Domain Authority In the digital world, businesses need to have an online presence to thrive. However, merely having a website doesn't guarantee success. Your website needs to have a high domain authority and be backed by strong backlinks...