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Image Compression Formats For Web Images

Image Compression Formats For Web Images

AV1F vs WebP: Which is Better for Your Business' Image Quality? Images are known to be the strongest marketing tool that businesses can use to attract potential customers. However, the challenge of image optimization comes along with the essence of making a website...

Exploring Voice Search and Its Impact on Home Service SEO

Exploring Voice Search and Its Impact on Home Service SEO

Home service providers are witnessing a true game-changer in voice search. Voice search has revolutionized information access, integrating seamlessly into our daily lives through personal assistants like Alexa, Siri, and Google Assistant—an indispensable aspect of modern living. As organizations attempt to preserve a competitive advantage, optimizing content for voice search has developed from a mere fad into a crucial strategy for long-term success.

PPC Campaigns for Home Services

PPC Campaigns for Home Services

Home Services Contractors - Plumbers | Electricians | Roofers | Remodelers | General Contractors In today's digital age, establishing a robust online presence has become crucial for home repair service providers. With a staggering 76% of consumers researching a...

Top Google Ranking Factors 2023

Top Google Ranking Factors 2023

Google has over 200 algorithms in its search engine page ranking system each with a different weighting. Fortunately, only a handful represent the vast majority of the weighting. In fact, fewer than ten account for about 80% of a page score. In this article, we will...

Understanding Backlinks: Why They Are Important

Understanding Backlinks: Why They Are Important

The Single Most Important Factor in Ranking Algorithms When it comes to SEO (Search Engine Optimization), one of the most fundamental aspects to consider is backlinks. They are one of the most important factors in Google's ranking algorithm. But what exactly are...