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What Is Schema and Why is it Important?
Schema markup (also called schema or sometimes just structured data) is coding that allows for the creation of enhanced descriptions that appear in search results. Schema allows you to optimize your website so search engines can read your site and provide more...
Why Did Google Eliminate Bounce Rate In Google Analytics?
Replaced With New Metrics Google Analytics is one of the most popular web analytics tools used by businesses worldwide to better understand their online audience. It has been an indispensable tool for marketers and website owners to track visitor behavior and identify...
How Google’s BARD AI Will Change SERP
This Is A Game Changer! Google has been at the forefront of search engine technology for many years, constantly improving its algorithms to provide the most relevant and useful results to users. According to Statista, Google accounts for over 92 percent of the global...
Page Speed Kills
Important SEO Factors Often Ignored One important SEO factor that often gets ignored is page speed; it is an important metric for Google SEO, and if your website is not loading quickly enough then you could be standing in between yourself and greater success. In this...
Email Spoofing: What is it and How to Prevent it.
Email spoofing is a type of cyberattack in which an attacker sends emails with a forged sender address. The goal of email spoofing is to trick users into believing the email is from someone they know or can trust—in most cases, a colleague, vendor or brand. This type...
WHAT ARE ONLINE LISTINGS AND WHY ARE THEY IMPORTANT?
What are Online Listings? Online listings are entries found all over the internet for your plumbing, heating or HVAC business. The role of these listings are to help customers find information they would need to get in contact with your company. A listing will include...
Using Google Analytics To Take Your Website To The Next Level
What is Google Analytics? Google Analytics is a tool offered by Google that keeps track of all of your websites content that receives views. With this type of data you can receive a ton of information to allow your plumbing, heating or HVAC businesses company to grow....
What is a Reputation Management Tool?
What is a Reputation Management Tool? Having a reputation management tool allows your plumbing, heating or HVAC business to be able to track customer reviews. This tool also allows and promotes positive experiences through all of the online review platforms available...
4 Ways Google Ads Helps Increase Business
4 Ways Google Ads Helps Increase Business Google Ads is a program run and created by Google that allows you to create custom ads for your plumbing or HVAC business. When creating an ad you can target your specific audience including location. This allows your business...