Contractor Marketing Resources
Digital Marketing For ContractorsHome Services Digital Marketing News & Articles
PPC Campaigns for Home Services
Home Services Contractors - Plumbers | Electricians | Roofers | Remodelers | General Contractors In today's digital age, establishing a robust online presence has become crucial for home repair service providers. With a staggering 76% of consumers researching a...
Social Media Marketing Strategies for Home Services Contractors
Developing a Successful Social Media Marketing Strategy for Home Services Contractors Social networking has transformed how home service providers like landscapers, contractors, remodelers, plumbers, electricians, and roofers reach customers. By leveraging social...
Top Google Ranking Factors 2023
Google has over 200 algorithms in its search engine page ranking system each with a different weighting. Fortunately, only a handful represent the vast majority of the weighting. In fact, fewer than ten account for about 80% of a page score. In this article, we will...
Understanding Backlinks: Why They Are Important
The Single Most Important Factor in Ranking Algorithms When it comes to SEO (Search Engine Optimization), one of the most fundamental aspects to consider is backlinks. They are one of the most important factors in Google's ranking algorithm. But what exactly are...
Contextual Backlinks: Understanding Their Importance And How to Get Them
To get the authoritative links that Google respects and that will count for your search rankings, you need to concentrate on obtaining contextual links (i.e., links surrounded by relevant content). In 2012 Google launched its Penguin Algorithm, which identified spammy...
Mastering Technical SEO: Boost Your Website’s Performance and Visibility
Mastering Technical SEO: Boost Your Website's Performance and Visibility Search engine optimization (SEO) is a key part of any digital marketing strategy, and understanding the nuances between on-site and off-site SEO techniques can be critical to driving success...
What Is Schema and Why is it Important?
Schema markup (also called schema or sometimes just structured data) is coding that allows for the creation of enhanced descriptions that appear in search results. Schema allows you to optimize your website so search engines can read your site and provide more...
Why Did Google Eliminate Bounce Rate In Google Analytics?
Replaced With New Metrics Google Analytics is one of the most popular web analytics tools used by businesses worldwide to better understand their online audience. It has been an indispensable tool for marketers and website owners to track visitor behavior and identify...
How Google’s BARD AI Will Change SERP
This Is A Game Changer! Google has been at the forefront of search engine technology for many years, constantly improving its algorithms to provide the most relevant and useful results to users. According to Statista, Google accounts for over 92 percent of the global...