Unpacking Domain Authority and the Importance of Backlinks for Local Businesses

Technical SEO

Written byWayne Walker

July 15, 2023

The Importance of Backlinks In Domain Authority

In the digital world, businesses need to have an online presence to thrive. However, merely having a website doesn’t guarantee success. Your website needs to have a high domain authority and be backed by strong backlinks to be visible to your target audience. But what exactly is domain authority, and why is it important? This blog post will provide you with a comprehensive understanding of domain authority and the significance of backlinks.

Domain Authority

Domain authority (DA) is a metric used to predict how well a website ranks on search engine result pages (SERP). It determines the strength and trustworthiness of your website, based on various factors, including backlinks, website traffic, and content quality. The higher your DA score, the more likely you are to rank higher on SERPs. MOZ, an SEO software company, created the DA metric to measure a website’s ability to rank for specific keywords. The scale ranges from 0-100, with 100 being the highest possible score.

Ahrefs, a popular SEO toolkit, provides a reliable and accurate metric for measuring your website’s domain authority. It uses data from its database of over 170+ million active websites to determine how well you are likely to rank on SERPs.

Semrush is another tool for measuring your website’s domain authority. It uses a patented algorithm to analyze and compare websites to accurately determine their rankings. The Semrush DA metric ranges from 0-100, with 100 being the best score.


Backlinks are crucial for increasing visibility and improving SEO performance. They are essentially links that point back to your website from other websites. This helps search engines understand that your website is connected to certain topics, and as a result, you may rank higher on SERPs.

High-quality backlinks can come from authoritative sources such as industry publications or independent review sites. It’s also important to make sure the content around the link includes relevant and accurate information about your business.

Finally, local backlinks are essential for businesses targeting a local audience. These links can be from local directories, blogs, or other websites related to your industry. This helps build trust with search engines and improves the likelihood of ranking for local searches.

Not All Backlinks Are Alike

However, not all backlinks are created equal. Search engines prioritize the quality of backlinks over their quantity. A backlink from a reputable website with a high DA score carries more weight than one from a low-quality website. While it may be tempting to purchase cheap backlinks, doing so can harm your website’s DA and get penalized by search engines.

How To Get Backlinks

Getting high-quality backlinks from reputable websites can be challenging, especially for small businesses. However, you can improve your chances of getting backlinks by producing high-quality content that other websites will want to share. You can also reach out to other websites in your industry and offer to collaborate or contribute guest posts for them. The key is to approach backlink building with a long-term mindset and consistently produce valuable content that people want to link to.

Importance of Blog Posts

Blog posts can be a great way to attract quality backlinks. When you create and publish valuable content on your blog, other websites may reference or link to it, thus increasing your domain authority. Additionally, blogging can help boost your organic search engine traffic. By consistently creating SEO-optimized blog content, you can increase the visibility of your website and improve its rankings on search engine result pages.

Social Media

Another way to boost your website’s domain authority is by optimizing your content for social media sharing. By sharing your blog posts, infographics, and other content across various social media platforms, you can drive more traffic to your website and increase the chances of other websites linking to it. Additionally, having an active presence on social media is an excellent way to increase brand awareness and reach more people in your target audience.

Technical Optimizations

Another factor that affects your website’s domain authority is technical optimizations, such as your website’s loading speed, mobile-friendliness, and security. Search engines prioritize user experience, and having a fast, secure, and responsive website can improve your DA score. Therefore, it’s essential to ensure your website is optimized for speed, usability, and security to boost your DA score.

What is a good domain authority score?

According to Ahrefs, a DR score of 5 or above is considered strong, while a score of 60 or above is considered to be excellent. A score below 30 is seen as poor. The higher your website’s score, the better it will be able to rank on search engine result pages. However, be mindful of the niche you are in as the range of scores in your vertical may be higher or lower than the global average.

Succeeding Online

Domain authority and backlinks play a crucial role in determining your website’s visibility on search engines and your ability to succeed online. While it can be challenging for small businesses to get high-quality backlinks, they can still boost their website’s domain authority by producing valuable content and optimizing it

Keep in mind that building domain authority and getting backlinks are long-term strategies, and results may not be immediate. Patience, persistence, and consistent efforts are key to building a strong online presence that will benefit your business for years to come.

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