Replaced With New Metrics Google Analytics is one of the most popular web analytics tools used by businesses worldwide to better understand their online audience. It has been an indispensable tool for marketers and website owners to track visitor behavior and identify...
The modern customer journey is a series of interconnected channels that together contribute to a lead moving down your sales funnel until finally converting. Before the internet and social media, the customer journey was fairly linear: A customer received advertising...
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