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How to Choose a Website Domain Name

How to Choose a Website Domain Name

Choosing a name for your website (aka domain name) is a very important element of your online presence. Over the years, most obvious names have been registered either by end ysers or speculators looking to make a bonanza from someone who covets one of their names. So,...

How Do Search Engines Work?

How Do Search Engines Work?

The Internet is massive. Internet Live Stats displays a live count of websites on the Internet. As of this writing, there are over 1.8 billion websites. However, only 200 million of these websites are active. A website consists of 10 to 30 pages. That means your...

Social Media Marketing

Social Media Marketing

Social media recently overtook paid search as an advertising channelEverything is changing, and so is the trend in industry marketing strategy. The American businessman Alvin Toffler predicted 50 years ago that "the illiterate of the 21st century will not be those who...

How to Effectively Move Leads through the Modern Customer Journey

How to Effectively Move Leads through the Modern Customer Journey

The modern customer journey is a series of interconnected channels that together contribute to a lead moving down your sales funnel until finally converting. Before the internet and social media, the customer journey was fairly linear: A customer received advertising...