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Transitioning your Old School Business to The Next Generation of Consumers
Transitioning your Old School Business to The Next Generation of Consumers We’ve discussed in the past why the word of mouth business model isn’t cutting it anymore when it comes to plumbing, heating or HVAC businesses. This is a marketing tool that has been used for...
How to Deal with Negative Reviews
How to Deal with Negative Reviews We’ve talked in the past about how reviews can be incredibly helpful for your plumbing, heating or HVAC business. Getting your customers to review your work or business shows that your company is reputable and responsible. But every...
WHY THE WORD OF MOUTH BUSINESS MODEL ISN’T CUTTING IT ANY MORE
Why The Word of Mouth Business Model isn’t Cutting it Any More Remember when the best type of business was the ‘word of mouth’ from your customers? Telling friends, families and coworkers about how great of a job your business completed for them. This was a...
7 WAYS GOOGLE MY BUSINESS CAN GROW YOUR PLUMBING, HEATING OR HVAC COMPANY
Getting Started With Google My Business As a plumbing, heating or HVAC company, having or getting control of your Google My Business (GMB) listing is imperative for local search engine success. Before we get into the immediate impact this free tool can have, let’s...
Reputation Management
In today’s digital landscape, most consumers rely upon online reviews, testimonials, and other reputation-based insights to vet a business’s reputation. From restaurants and delivery services to plumbing, electrical, and construction-based businesses, reputation...
How to Choose a Website Domain Name
Choosing a name for your website (aka domain name) is a very important element of your online presence. Over the years, most obvious names have been registered either by end ysers or speculators looking to make a bonanza from someone who covets one of their names. So,...
How Do Search Engines Work?
The Internet is massive. Internet Live Stats displays a live count of websites on the Internet. As of this writing, there are over 1.8 billion websites. However, only 200 million of these websites are active. A website consists of 10 to 30 pages. That means your...
Social Media Marketing
Social media recently overtook paid search as an advertising channelEverything is changing, and so is the trend in industry marketing strategy. The American businessman Alvin Toffler predicted 50 years ago that "the illiterate of the 21st century will not be those who...
How to Effectively Move Leads through the Modern Customer Journey
The modern customer journey is a series of interconnected channels that together contribute to a lead moving down your sales funnel until finally converting. Before the internet and social media, the customer journey was fairly linear: A customer received advertising...