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Video Content Is Now Essential To Your SEP Strategy
Increase traffic, conversion and bottom line. The foundation of your digital marketing presence is SEO, which has a direct impact on your bottom line by increasing engagement, conversions and eventually revenue. SEO is impacted by video assets far more than most...
Image Compression Formats For Web Images
AV1F vs WebP: Which is Better for Your Business' Image Quality? Images are known to be the strongest marketing tool that businesses can use to attract potential customers. However, the challenge of image optimization comes along with the essence of making a website...
The Power of Google’s 3-Pack: How to Optimize Your Web Presence for Local Ranking
Facebook Ads vs. Google Ads
Exploring Voice Search and Its Impact on Home Service SEO
Home service providers are witnessing a true game-changer in voice search. Voice search has revolutionized information access, integrating seamlessly into our daily lives through personal assistants like Alexa, Siri, and Google Assistant—an indispensable aspect of modern living. As organizations attempt to preserve a competitive advantage, optimizing content for voice search has developed from a mere fad into a crucial strategy for long-term success.
Unpacking Domain Authority and the Importance of Backlinks for Local Businesses
The Importance of Backlinks In Domain Authority In the digital world, businesses need to have an online presence to thrive. However, merely having a website doesn't guarantee success. Your website needs to have a high domain authority and be backed by strong backlinks...
PPC Campaigns for Home Services
Home Services Contractors - Plumbers | Electricians | Roofers | Remodelers | General Contractors In today's digital age, establishing a robust online presence has become crucial for home repair service providers. With a staggering 76% of consumers researching a...
Social Media Marketing Strategies for Home Services Contractors
Developing a Successful Social Media Marketing Strategy for Home Services Contractors Social networking has transformed how home service providers like landscapers, contractors, remodelers, plumbers, electricians, and roofers reach customers. By leveraging social...
Top Google Ranking Factors 2023
Google has over 200 algorithms in its search engine page ranking system each with a different weighting. Fortunately, only a handful represent the vast majority of the weighting. In fact, fewer than ten account for about 80% of a page score. In this article, we will...