Pay Per Click Advertising
Online Advertising for the Home Services Industry
PLUMBING | HEATING | ELECTRICAL | COOLING | CONTRACTING
There are many options for online advertising. A lot of money is wasted on using the wrong channel and/or failing to understand which ones are right for a particular business.
In the home services business the goal is to get online shoppers to contact you after doing a search. These consumers have already evidenced their intent. They are ready to buy.
This means they haveintent. We don’t want to waste money on other types of browsers such as those looking for information. There are other ways to deal with them without contaninating our ad campaign.
GET NEW CUSTOMERS USING GOOGLE ADS
Show text ads to users actively searching for your client’s brand, services, and products. You can also generate traffic and awareness with image and video ads.
- Highly interested users ready to convert
- Accurate tracking for ROI calculations
- Live dashboard for convenient monitoring
GET NEW CUSTOMERS USING FACEBOOK ADS
Introduce new customers to your brand while they browse social media. Generate sales for through strategic targeting and effective copy with clear calls to action.
- Build brand awareness with custom audiences
- Reach new customers to get leads and sales
- Live dashboard to collect data and see results
Types of Online Paid Advertising
Paid Search
Show your ads to shoppers searching for your products and services.
Paid Social
Target audiences using demographics and browsing habits.
Creative Services
Boost your online conversions by improving your brand’s paid traffice experience.
Percent of Shoppers That Ran A Search Before Buying
%
Plumbing
%
Electrical
%
HVAC
%
Home Remodeling
Our Process
PRE AD RESEARCH
We conduct the necessary research prior to launching an advertisement. We complete keyword research in specific towns to determine what will produce the highest results.
MULTIPLE SEARCH NETWORKS
The advertisements that are prepared and designed and set to run not just within the Google search network, but all of the search networks that Google is associated with.
TARGETED TOWNS
We understand the importance of allocating resources to target work within your service area. By understanding where you want to be working, we target those towns.
A/B TESTING
Not all ads produce the desired results, thus why A/B testing is conducted. Through data, we’re able to tell which ad’s are producing results and which ones are not.
TARGETED CONTENT
The content that is written for each ad is targeted to reach and convert the clientele that your contractor services are looking to work with, and your desired projects.
POST AD REPORTS
At the end of each month and upon the completion of an ad we will develop a report that shows the results that were produced and the return on your advertising investment.
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