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The first step to a successful email campaign is ensuring your emails actually reach your contacts. If your messages aren’t getting to your prospects’ inboxes, it doesn’t matter how well-crafted your content is.
This is where understanding your bounce rate comes into play. There are two main types of email bounces to monitor: hard bounces and soft bounces. Let’s break down the differences and learn how to keep your bounce rate as low as possible.
A hard bounce means an email can’t be delivered due to a permanent issue. Here are some common causes:
In these cases, emails will never reach the intended inbox.
A soft bounce occurs when an email fails to be delivered due to temporary issues. Some reasons include:
These issues might resolve over time, so the email could be deliverable later on.
To maintain a healthy email sender reputation, keep your bounce rate under 2%. High bounce rates can damage your sender reputation, causing ISPs to block your emails.
Here’s how to manage and reduce your bounce rate:
By staying proactive about your email hygiene, you can improve deliverability and make your email campaigns more effective. Learn more about bounce rates and optimize your marketing strategy today.
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